A few days ago the news broke that Beyond Meat and Tyson Foods were in a collaboration of sorts. After dusting aside the inconsistent headlines and internet based subterfuge, it came down to the fact that Tyson food invested 5% in Beyond Meat. That’s not to say that controversy doesn’t remain though.
One of the concerns those in the vegan community have is that Tyson somehow will have a say in what Beyond Meat does. That is not correct. Ethan Browne, the founder of Beyond Meat, has vehemently said that Tyson does not have a say, nor will they have a seat at the table when it comes to making company decisions. “It is just an investment at this point,” Brown said. That’s a little bit of a relief, but questions regarding ethics continue.
Does this mean Beyond Meat is willing to take “blood money” in order to move forward. How is that ethical? Listen, I love Beyond Meat and we use it quite a bit in my household. Whether it’s using the ground for tacos or the chikn strip for stir-frys; we enjoy Beyond Meat. This investment has me scratching my head though and not understanding how they can take the money without some sort of promise of change from Tyson.
Was it greed? Could Beyond Meat be worrying more about the bottom line? I know for shit sure that Tyson is looking at this as a money-making opportunity. They could give a crap about ethics and morality as they’ve been caught time and time again treating animals cruelly. Recently they fired 10 employees that were caught in a Mercy For Animals undercover sting. That’s after being caught many times over the years for animal cruelty in their factory farms, or in farms that they partner with. Simply Google search “tyson animal cruelty” and you will be amazed at all the stuff that’s been reported about these guys.
Is it also possible that Tyson is seeing profits subside and that consumers are asking for less cruelty on their plates and more healthy options? Could there be the slightest bit of compassion arising from the depths of their blackened souls? I’m not holding my breath on that end, that’s for sure.
As far as Beyond Meat and their next move? I guess what we will have to do is wait and see. In his piece, “Why I Am Welcoming Tyson Foods As An Investor In Beyond Meat” Ethan Brown says this, “What can you expect from Beyond Meat going forward? More of the same relentless pursuit of meat. With Tyson’s investment, we are expanding the Manhattan Beach Project, our already formidable research and development program to understand animal meat better than anyone else so we can build it from plants. We will remain committed to non-GMO inputs and will continue to strive for understandable ingredients, always plant-based. Lastly, we won’t let a product that is “good enough” distract from what we know to be possible: building meat from plants.”
What are your thoughts on this? Are you still backing Beyond Meat?