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Oh Look, It’s so Shiny!

Should we buy just because it’s new and Vegan?

How far will you go to get the new shiny Vegan food or product?

Is it worth making an hour (or more) drive to the nearest Target because you heard they finally got the birthday cake flavor of Just Cookie Dough. I mean, you drove there to pick up the chocolate chip so why not this flavor? You have to try it, right?

That’s how I felt about Beyond Meat’s Beyond Burger. It’s supposed to be the closest thing to a meat burger, obviously without the meat. For months I’ve seen friends and other Instagrammers posting pics of it and talking up how amazing it is.

I would check the retailer list once a week to see if my local Whole Foods was finally carrying it. 2-3 days ago they made the list and I immediately packed up and headed toward Hyannis to get a package. I was elated; excited even! I was finally going to try these magical burgers.

I got into the store, grabbed a package and was hit by a wave of disappointment. The burgers were the size of sliders. There was only 2 to a package. They were $7.99! WHAT?! For real? To buy two slider sized burgers for that price they better cook themselves for crying out loud, yet I’m certain they do not.

Needless to say, I walked out of Whole Foods empty handed. I could not justify that cost. To be honest, I could just go get the black bean burgers from Lightlife. Hell, I could buy two packages for less than the Beyond Burgers and have 8 burgers!

8 > 2  is a much better cost ratio at $7.99!

Do they taste good? I don’t know, I’m sure they do though. I love Beyond Meat’s products; the grounds are amazing and the chik’n strips are untouchable. But these new burgers? Keep em! Until the price comes down I will stick to other brands. And to be honest, this has taken the wind out of my sails a bit as far as jumping on the bandwagon for the newest and coolest vegan products.

There’s so much new stuff coming out. Watching my Instagram feed I’ve been taking a virtual tour of the Natural Products Expo West. It looked like people were having tons of fun. But I’m starting to wonder, is it just more hyped up crap? I certainly hope not. If that happens these companies are going to scare away potential new vegans with the cost. The myth that vegan food is expensive has already been perpetuated, this is just going to help keep that alive.

Do you jump at the new shiny vegan product? Were you ever let down by one? For what?

addendum 7/23/2017: So um yeah, I tried em and they are worth that hype. My post is moot at this point… I buy them whenever I can and justify the cost because of the taste and pleasure they bring. I know, hypocrite: bite me!

 

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