Just a few short years ago vegans were considered to be loud and obnoxious a**holes shouting at you while you shopped or dined. Now, vegans are still out there but the approach is more kind and compassionate.
Take for instance the group Anonymous For The Voiceless. Quickly they’ve become a force to be reckoned with yet their approach is simple and effective. Using a method called the “Cube Of Truth”, activists in major cities (as of now over 250 cities worldwide) around the globe stand in a cube shape with signs and laptops/ iPads that are playing slaughterhouse footage. Most of them are dressed in black and they wear Guy Fawkes masks, synonymously known as the mask of hacker group Anonymous.
While it may seem intimidating to some, the “uniform” look is to make people approach the videos a bit more and not feel like they are being judged by someone. The mask gives the illusion of non-judgement since you cannot see the expression of the person wearing the mask. For some, who are still uncomfortable confronting the truth, it’s an easier way to cope. Whatever works; as long as it’s getting them to think rationally.
I think, for the most part, we’ve finally understand that veganism will never move forward if we don’t change the approach. This doesn’t mean that other activism isn’t effective. Protests against fur farms, puppy mills, horse tracks and circuses are surely worthy; they will always have a place in the movement. I think more people are coming on board because of compassionate protesting though.
Take for instance the vigil. While not new, the “bearing witness” vigil is getting more and more traction and more importantly, media attention. You’ve got groups like Toronto Pig Save that wait at slaughterhouses for trucks of pigs are brought in. While the trucks are transitioning the activists approach the trucks and try to show the animals inside some semblance of kindness before they are taken away. Whether it’s a loving rub on the snout or a mouthful of water, these processes are effective. What’s just as effective is the imagery created during and spread on social media after.
This may seem silly, but giving the animals that last glimpse can bring them a bit of ease. It doesn’t change the outcome, but it is worth that fleeting moment to show that animal the love they’ve never known.
There are many others ways that vegan activism is growing. Because of the kind and compassionate approach, veganism is seeing some of the strongest growth in years. Sure, there are other factors, but you have to take these things into account.
Have you ever participated in a cube of truth? How about a vigil? What was your experience like?